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Idea Pietra Logo

the material that dresses your walls

With IDEA PIETRA collections: every surface tells a story

From the veining of natural stone to the precision of blocks, from the charm of brick to the most creative combinations: IDEA PIETRA collections offer a complete range of reconstructed stone cladding for exterior walls with strong visual impact. Each line is designed to deliver realistic textures, rich tones, and maximum design freedom.

CALEPIO

The CALEPIO series is a high-impact aesthetic solution for cladding exterior walls. Made of faux stone, it stands out for its realistic split-stone effect and its colour range—from grey and anthracite to warmer tones like brown and sahara. Each piece is designed to recreate the look and feel of natural stone while offering lightweight handling, easy installation and versatile design potential. Suitable for both dry and jointed installation, CALEPIO allows you to customise facades and walls with a modern, harmonious and functional style. Its irregular texture and compact format make it perfect for residential or commercial projects requiring distinctive, durable and low-maintenance cladding.

CALEPIO MARRONE

CALEPIO GRIGIO

CALEPIO ANTICO

CALEPIO SAHARA

CALEPIO ANTRACITE

CAVA

The CAVA collection is inspired by the strength of hand-worked natural rock, offering faux stone surfaces with a bold, split-face and three-dimensional effect. The modules, with thickness ranging, deliver a strong and authentic visual impact—perfect for those seeking walls with a rustic and distinctive look.
CAVA is available in four colour variants: Antico, Sahara, Grey, and Anthracite, designed to suit a range of architectural styles, from traditional to modern. It is suitable for jointed installation, but can also be applied dry-laid, with an estimated material increase of 15% to 20%. Grout completes the installation by enhancing the stone’s natural appearance.

CAVA ANTRACITE

RURALE

RURALE is the faux stone collection designed for those who seek cladding with a traditional and textured soul. Its irregular split-face effect recalls rural stonework, with full volumes and a worn look—perfect for rustic, country, or modern farmhouse settings.
With a jointed installation, RURALE ensures easy application and a harmonious visual result. It is available in three natural colour tones: Antracite, Brown, and Sahara, to be matched with the most suitable grout: white grout, Marche grout, or whichever best suits your project, to enhance contrast or harmonise tones. Ideal for exterior walls, decorative partitions, or façades that tell a story of earth, texture, and authenticity.

RURALE ANTRACITE

RURALE MARRONE

RURALE SAHARA

PERGAMON

PERGAMON is a split-effect faux stone collection distinguished by its refined aesthetics and bold shapes. With modules, it offers a textured and deep cladding, giving strong character to any exterior wall. The visual result is three-dimensional and impactful—ideal for bold and authentic designs.
Available in Antico and Sahara shades, PERGAMON is installed with joints and pairs perfectly with grey grout, enhancing natural contrast. Alternatively, it can also be dry-installed, with a 15–20% increase in material. It’s the ideal solution for façades, base walls, and boundary elements with personality.

PERGAMON ANTICO

PERGAMON SAHARA

PERGAMON GRIGIO

REGOLO

REGOLO is a faux stone brick-effect collection designed to enhance exterior walls with horizontal volumes and a clean yet distinctive look. The modules have a thickness ranging from 3 to 6 cm and feature a split surface and rectangular shape reminiscent of traditional masonry.
Available in four shades: Sahara, Grey, Anthracite, and Antico. REGOLO suits various architectural contexts, from rustic to modern. It is intended for jointed installation with matching grout (grey, white or anthracite). For dry installation, a 15–20% increase in material should be calculated. Ideal for façades, low walls and decorative surfaces with balanced character.

REGOLO SAHARA

REGOLO GRIGIO

REGOLO ANTRACITE

REGOLO ANTICO

SARISSA

SARISSA is a faux stone collection featuring a refined split-face effect, designed to give depth and authenticity to exterior walls. Its irregular and dynamic surface evokes hand-worked stone, offering a textured and natural aesthetic that’s ideal for rustic or traditional settings.
Available in four tones: Brown, Grey, Anthracite, and Sahara, it can be paired with grouts in different shades such as white, grey, Marche or anthracite, depending on the desired result. It can be installed with joints or dry-laid, with a proper increase in material. A cladding that adds structure and character to façades, boundary walls, and vertical surfaces.

SARISSA MARRONE

SARISSA GRIGIO

SARISSA SAHARA

SARISSA ANTRACITE

FORTEZZA

FORTEZZA recalls the strength of hand-carved stone and the elegance of historic masonry. Its textured and compact surface gives exterior walls a solid and refined appearance, perfect for classic-style projects or architecture with timeless charm.
Installation is done with joints, and the use of grey grout is recommended to enhance the natural contrasts of the texture. This collection is ideal for façades, boundary walls and vertical cladding that aim to convey authenticity and long-lasting character.

ROMAN RUBBLE

ROMAN RUBBLE is a faux stone cladding inspired by ancient mixed-stone constructions. Its intentionally irregular yet balanced appearance fits perfectly in rustic and natural environments, offering an authentic look that recalls Mediterranean landscapes and historical architecture.
We recommend jointed installation and the use of grey grout to achieve a well-balanced visual result. Ideal for cladding garden walls, perimeter walls or architectural details with strong and timeless character.

ROMAN RUBBLE

RESEGONE

RESEGONE is a faux stone cladding inspired by the strength and texture of natural rock. Its jagged shapes and dry installation enhance its three-dimensional appeal, turning any wall into a focal point with an authentic and dynamic finish.
Available in Brown, Grey, Anthracite and Reale, it fits naturally into both rustic and contemporary settings. Perfect for those seeking a bold yet balanced effect, RESEGONE enhances façades, garden walls and vertical surfaces with a strong, natural style.

RESEGONE MARRONE

RESEGONE GRIGIO

RESEGONE REALE

RESEGONE ANTRACITE

URBAN

URBAN is a faux stone collection with a bold character, inspired by raw stone and reinterpreted in a contemporary key. Deep textures and prominent blocks create a strong and dynamic visual effect, ideal for architectural projects with an urban and modern style.
Available in four natural colours: Alba, Sahara, Grey, and Antico. URBAN is preferably dry-installed to enhance the material look and surface rhythm. This collection is perfect for vertical cladding, decorative walls, and garden walls that seek a clean yet impactful design.

URBAN ANTICO

URBAN

FIT BLOCK, LOIRA and CORAL represent three aesthetic interpretations of faux stone, designed to enhance vertical walls with modular, authentic and contemporary cladding solutions.
FIT BLOCK offers a clean, orderly design with regular blocks and textured finishes, ideal for modern and minimalist settings. LOIRA recalls the look of natural split stone with neutral tones and irregular textures, while CORAL, with its slim format and dry installation, stands out for its essential and functional style.
All three collections lend themselves to a wide range of applications on façades, low walls and decorative surfaces, offering design freedom, ease of installation and a visually elegant result that blends perfectly with the surrounding environment.

SPECIAL COMBINATIONS

Special Combinations is the creative proposal by IDEA PIETRA that allows mixing different claddings to create walls with strong visual impact. The concept stems from the desire to offer maximum compositional freedom, allowing original combinations of textures, shapes, and colors to bring character and personality to outdoor spaces.
Each combination is carefully designed to ensure aesthetic balance and design consistency, making every wall unique. It's the ideal solution for architects and designers seeking stylistic versatility and endless customization possibilities.

CAVA GRIGIO 50%
ROMAN RUBBLE GRIGIO 50%

RURALE SAHARA 50%
PERGAMON SAHARA 50%

PERGAMON MIX

CAVA GRIGIO 50%
SARISSA GRIGIO 50%

SARISSA MIX

CALEPIO MIX

REGOLO ANTICO 50%
SARISSA GRIGIO 50%

CALEPIO MIX

FORNACE

FORNACE is the brick-effect faux stone collection inspired by the charm of traditional masonry. Its irregular surfaces, full joints, and natural shades recreate an authentic and time-worn look, perfect for architectural projects that evoke rustic and traditional atmospheres.
Designed for outdoor spaces such as façades, garden walls, and decorative surfaces, FORNACE conveys a strong visual identity and enhances warm, welcoming environments. The jointed installation and matching grout emphasize its textured appearance, ensuring a harmonious and impactful result.

FORNACE ANTICO ALABOZ

FORNACE LAMUS-50 EFES

FORNACE ROMANO ANKA

FORNACE CITTÀ VINTAGE RED

FORNACE CRETA KOZ

FORNACE RUSTICO KINIK

FORNACE RUSTICO KAR