{"id":81403,"date":"2025-07-18T13:48:46","date_gmt":"2025-07-18T11:48:46","guid":{"rendered":"https:\/\/www.granulati.it\/it\/?page_id=81403"},"modified":"2025-08-20T14:03:24","modified_gmt":"2025-08-20T12:03:24","slug":"ip-prodotti","status":"publish","type":"page","link":"https:\/\/www.granulati.it\/en\/idea-pietra\/ip-prodotti\/","title":{"rendered":"IP Products"},"content":{"rendered":"
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\"Idea<\/a><\/p>\n

the material that dresses your walls<\/em><\/h2>\n<\/div>\n<\/div>\n<\/div><\/div><\/div>
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      \n\t\t\t\t\t\tWith IDEA PIETRA collections: every surface tells a story\t\t\t\t\t\t<\/h2>\n\t\t\t\t\t\t\t\t\t\t\t\t

      \n\t\t\t\t\t\tFrom the veining of natural stone to the precision of blocks, from the charm of brick to the most creative combinations: IDEA PIETRA collections offer a complete range of reconstructed stone cladding for exterior walls with strong visual impact. Each line is designed to deliver realistic textures, rich tones, and maximum design freedom.\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t<\/div>\n<\/div><\/div><\/div><\/div><\/div>
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      \n\t\t\t\t\t\tCALEPIO\t\t\t\t\t\t<\/h2>\n\t\t\t\t\t\t\t\t\t\t\t\t

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      The CALEPIO<\/strong> series is a high-impact aesthetic solution for cladding exterior walls. Made of faux stone<\/strong>, it stands out for its realistic split-stone effect and its colour range\u2014from grey and anthracite to warmer tones like brown and sahara. Each piece is designed to recreate the look and feel of natural stone while offering lightweight handling, easy installation and versatile design potential. Suitable for both dry and jointed installation, CALEPIO allows you to customise facades and walls with a modern, harmonious and functional style. Its irregular texture and compact format make it perfect for residential or commercial projects requiring distinctive, durable and low-maintenance cladding. <\/p>\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t<\/div>\n<\/div><\/div><\/div><\/div><\/div>

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      CALEPIO MARRONE<\/span><\/h2>\n
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      CALEPIO GRIGIO<\/span><\/h2>\n
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      CALEPIO ANTICO<\/span><\/h2>\n
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      CALEPIO SAHARA<\/span><\/h2>\n
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      CALEPIO ANTRACITE<\/span><\/h2>\n
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      \n\t\t\t\t\t\tCAVA\t\t\t\t\t\t<\/h2>\n\t\t\t\t\t\t\t\t\t\t\t\t

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      The CAVA<\/strong> collection is inspired by the strength of hand-worked natural rock<\/strong>, offering faux stone surfaces with a bold, split-face and three-dimensional effect. The modules<\/strong>, with thickness ranging, deliver a strong and authentic visual impact\u2014perfect for those seeking walls with a rustic and distinctive look.
      CAVA<\/strong> is available in four colour variants: Antico, Sahara, Grey, and Anthracite<\/strong>, designed to suit a range of architectural styles, from traditional to modern. It is suitable for jointed installation<\/strong>, but can also be applied dry-laid<\/strong>, with an estimated material increase of 15% to 20%. Grout completes the installation by enhancing the stone\u2019s natural appearance.<\/p>\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t<\/div>\n<\/div><\/div><\/div><\/div><\/div>

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      CAVA ANTICO<\/span><\/h2>\n
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      CAVA SAHARA<\/span><\/h2>\n
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      CAVA GRIGIO<\/span><\/h2>\n
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      CAVA ANTRACITE<\/span><\/h2>\n
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      \n\t\t\t\t\t\tRURALE\t\t\t\t\t\t<\/h2>\n\t\t\t\t\t\t\t\t\t\t\t\t

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      RURALE<\/strong> is the faux stone<\/strong> collection designed for those who seek cladding with a traditional and textured soul. Its irregular split-face effect<\/strong> recalls rural stonework, with full volumes and a worn look\u2014perfect for rustic, country, or modern farmhouse settings.
      With a jointed installation<\/strong>, RURALE ensures easy application and a harmonious visual result. It is available in three natural colour tones<\/strong>: Antracite, Brown, and Sahara<\/strong>, to be matched with the most suitable grout<\/strong>: white grout, Marche grout<\/strong>, or whichever best suits your project, to enhance contrast or harmonise tones. Ideal for exterior walls, decorative partitions, or fa\u00e7ades that tell a story of earth, texture, and authenticity.<\/p>\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t<\/div>\n<\/div><\/div><\/div><\/div><\/div>

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      RURALE ANTRACITE<\/span><\/h2>\n
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      RURALE MARRONE<\/span><\/h2>\n
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      RURALE SAHARA<\/span><\/h2>\n
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      \n\t\t\t\t\t\tPERGAMON\t\t\t\t\t\t<\/h2>\n\t\t\t\t\t\t\t\t\t\t\t\t

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      PERGAMON<\/strong> is a split-effect faux stone<\/strong> collection distinguished by its refined aesthetics and bold shapes. With modules<\/strong>, it offers a textured and deep cladding, giving strong character to any exterior wall. The visual result is three-dimensional and impactful\u2014ideal for bold and authentic designs.
      Available in Antico<\/strong> and Sahara<\/strong> shades, PERGAMON is installed with joints<\/strong> and pairs perfectly with grey grout<\/strong>, enhancing natural contrast. Alternatively, it can also be dry-installed<\/strong>, with a 15\u201320% increase in material. It\u2019s the ideal solution for fa\u00e7ades, base walls, and boundary elements with personality.<\/p>\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t<\/div>\n<\/div><\/div><\/div><\/div><\/div>

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      PERGAMON ANTICO<\/span><\/h2>\n
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      PERGAMON SAHARA<\/span><\/h2>\n
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      PERGAMON GRIGIO<\/span><\/h2>\n
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      \n\t\t\t\t\t\tREGOLO\t\t\t\t\t\t<\/h2>\n\t\t\t\t\t\t\t\t\t\t\t\t

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      REGOLO<\/strong> is a faux stone brick-effect<\/strong> collection designed to enhance exterior walls with horizontal volumes and a clean yet distinctive look. The modules have a thickness ranging from 3 to 6\u202fcm<\/strong> and feature a split surface and rectangular shape reminiscent of traditional masonry.
      Available in four shades: Sahara, Grey, Anthracite, and Antico<\/strong>. REGOLO suits various architectural contexts, from rustic to modern. It is intended for jointed installation<\/strong> with matching grout (grey, white or anthracite). For dry installation<\/strong>, a 15\u201320% increase in material<\/strong> should be calculated. Ideal for fa\u00e7ades, low walls and decorative surfaces with balanced character.<\/p>\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t<\/div>\n<\/div><\/div><\/div><\/div><\/div>

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      REGOLO SAHARA<\/span><\/h2>\n
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      REGOLO GRIGIO<\/span><\/h2>\n
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      REGOLO ANTRACITE<\/span><\/h2>\n
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      REGOLO ANTICO<\/span><\/h2>\n
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      \n\t\t\t\t\t\tSARISSA\t\t\t\t\t\t<\/h2>\n\t\t\t\t\t\t\t\t\t\t\t\t

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      SARISSA<\/strong> is a faux stone<\/strong> collection featuring a refined split-face effect<\/strong>, designed to give depth and authenticity to exterior walls. Its irregular and dynamic surface evokes hand-worked stone, offering a textured and natural aesthetic that\u2019s ideal for rustic or traditional settings.
      Available in four tones: Brown, Grey, Anthracite, and Sahara<\/strong>, it can be paired with grouts in different shades such as white, grey, Marche or anthracite<\/strong>, depending on the desired result. It can be installed with joints<\/strong> or dry-laid<\/strong>, with a proper increase in material. A cladding that adds structure and character to fa\u00e7ades, boundary walls, and vertical surfaces.<\/p>\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t<\/div>\n<\/div><\/div><\/div><\/div><\/div>

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      SARISSA MARRONE<\/span><\/h2>\n
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      SARISSA GRIGIO<\/span><\/h2>\n
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      SARISSA SAHARA<\/span><\/h2>\n
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      SARISSA ANTRACITE<\/span><\/h2>\n
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      \n\t\t\t\t\t\tFORTEZZA\t\t\t\t\t\t<\/h2>\n\t\t\t\t\t\t\t\t\t\t\t\t

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      FORTEZZA<\/strong> recalls the strength of hand-carved stone and the elegance of historic masonry. Its textured and compact surface gives exterior walls a solid and refined appearance, perfect for classic-style projects or architecture with timeless charm.
      Installation is done with joints<\/strong>, and the use of grey grout<\/strong> is recommended to enhance the natural contrasts of the texture. This collection is ideal for fa\u00e7ades, boundary walls and vertical cladding that aim to convey authenticity and long-lasting character.<\/p>\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t<\/div>\n<\/div><\/div><\/div>

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      FORTEZZA<\/span><\/h2>\n
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      \n\t\t\t\t\t\tROMAN RUBBLE\t\t\t\t\t\t<\/h2>\n\t\t\t\t\t\t\t\t\t\t\t\t

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      ROMAN RUBBLE<\/strong> is a faux stone<\/strong> cladding inspired by ancient mixed-stone constructions. Its intentionally irregular yet balanced appearance fits perfectly in rustic and natural environments, offering an authentic look that recalls Mediterranean landscapes and historical architecture.
      We recommend jointed installation<\/strong> and the use of grey grout<\/strong> to achieve a well-balanced visual result. Ideal for cladding garden walls, perimeter walls or architectural details with strong and timeless character.<\/p>\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t<\/div>\n<\/div><\/div><\/div>

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      ROMAN RUBBLE<\/span><\/h2>\n
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      \n\t\t\t\t\t\tRESEGONE\t\t\t\t\t\t<\/h2>\n\t\t\t\t\t\t\t\t\t\t\t\t

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      RESEGONE<\/strong> is a faux stone<\/strong> cladding inspired by the strength and texture of natural rock. Its jagged shapes and dry installation enhance its three-dimensional appeal, turning any wall into a focal point with an authentic and dynamic finish.
      Available in Brown, Grey, Anthracite and Reale<\/strong>, it fits naturally into both rustic and contemporary settings. Perfect for those seeking a bold yet balanced effect, RESEGONE<\/strong> enhances fa\u00e7ades, garden walls and vertical surfaces with a strong, natural style.<\/p>\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t<\/div>\n<\/div><\/div><\/div><\/div><\/div>

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      RESEGONE MARRONE<\/span><\/h2>\n
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      RESEGONE GRIGIO<\/span><\/h2>\n
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      RESEGONE REALE<\/span><\/h2>\n
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      RESEGONE ANTRACITE<\/span><\/h2>\n
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      \n\t\t\t\t\t\tURBAN\t\t\t\t\t\t<\/h2>\n\t\t\t\t\t\t\t\t\t\t\t\t

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      URBAN<\/strong> is a faux stone<\/strong> collection with a bold character, inspired by raw stone and reinterpreted in a contemporary key. Deep textures and prominent blocks create a strong and dynamic visual effect, ideal for architectural projects with an urban and modern style.
      Available in four natural colours: Alba, Sahara, Grey, and Antico<\/strong>. URBAN is preferably dry-installed<\/strong> to enhance the material look and surface rhythm. This collection is perfect for vertical cladding, decorative walls, and garden walls that seek a clean yet impactful design.<\/p>\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t<\/div>\n<\/div><\/div><\/div><\/div><\/div>

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      URBAN ALBA<\/span><\/h2>\n
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      URBAN SAHARA<\/span><\/h2>\n
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      URBAN GRIGIO<\/span><\/h2>\n
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      URBAN ANTICO<\/span><\/h2>\n
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      \n\t\t\t\t\t\tFIT BLOCK - LOIRA - CORAL\t\t\t\t\t\t<\/h2>\n\t\t\t\t\t\t\t\t\t\t\t\t

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      FIT BLOCK, LOIRA<\/strong> and CORAL<\/strong> represent three aesthetic interpretations of faux stone<\/strong>, designed to enhance vertical walls with modular, authentic and contemporary cladding solutions.
      FIT BLOCK<\/strong> offers a clean, orderly design with regular blocks and textured finishes, ideal for modern and minimalist settings. LOIRA<\/strong> recalls the look of natural split stone with neutral tones and irregular textures, while CORAL<\/strong>, with its slim format and dry installation, stands out for its essential and functional style.
      All three collections lend themselves to a wide range of applications on fa\u00e7ades, low walls and decorative surfaces, offering design freedom, ease of installation and a visually elegant result that blends perfectly with the surrounding environment.<\/p>\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t<\/div>\n<\/div><\/div><\/div><\/div><\/div>

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      FIT BLOCK<\/span><\/h2>\n
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      LOIRA GRIGIO<\/span><\/h2>\n
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      LOIRA ANTICO<\/span><\/h2>\n
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      LOIRA SAHARA<\/span><\/h2>\n
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      CORAL<\/span><\/h2>\n
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      \n\t\t\t\t\t\tSPECIAL COMBINATIONS\t\t\t\t\t\t<\/h2>\n\t\t\t\t\t\t\t\t\t\t\t\t

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      Special Combinations<\/strong> is the creative proposal by IDEA PIETRA<\/strong> that allows mixing different claddings to create walls with strong visual impact. The concept stems from the desire to offer maximum compositional freedom<\/strong>, allowing original combinations of textures, shapes, and colors to bring character and personality to outdoor spaces.
      Each combination is carefully designed to ensure aesthetic balance and design consistency, making every wall unique. It's the ideal solution for architects and designers seeking stylistic versatility and endless customization possibilities.<\/p>\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t<\/div>\n<\/div><\/div><\/div><\/div><\/div>

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      CAVA GRIGIO 50%
      ROMAN RUBBLE GRIGIO 50%<\/span><\/h2>\n
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      RURALE SAHARA 50%
      PERGAMON SAHARA 50%<\/span><\/h2>\n
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      PERGAMON MIX<\/span><\/h2>\n
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      CAVA GRIGIO 50%
      SARISSA GRIGIO 50%<\/span><\/h2>\n
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      REGOLO MIX<\/span><\/h2>\n
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      SARISSA MIX<\/span><\/h2>\n
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      CALEPIO MIX<\/span><\/h2>\n
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      REGOLO ANTICO 50%
      SARISSA GRIGIO 50%<\/span><\/h2>\n
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      CALEPIO MIX<\/span><\/h2>\n
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      URBAN MIX<\/span><\/h2>\n
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      \n\t\t\t\t\t\tFORNACE\t\t\t\t\t\t<\/h2>\n\t\t\t\t\t\t\t\t\t\t\t\t

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      FORNACE<\/strong> is the brick-effect faux stone<\/strong> collection inspired by the charm of traditional masonry. Its irregular surfaces, full joints, and natural shades recreate an authentic and time-worn look, perfect for architectural projects that evoke rustic and traditional atmospheres.
      Designed for outdoor spaces such as fa\u00e7ades, garden walls, and decorative surfaces, FORNACE<\/strong> conveys a strong visual identity and enhances warm, welcoming environments. The jointed installation and matching grout emphasize its textured appearance, ensuring a harmonious and impactful result.<\/p>\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t<\/div>\n<\/div><\/div><\/div><\/div><\/div>

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      FORNACE ANTICO ALABOZ<\/span><\/h2>\n
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      FORNACE LAMUS-50 EFES<\/span><\/h2>\n
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      FORNACE ROMANO ANKA<\/span><\/h2>\n
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      FORNACE CITT\u00c0 VINTAGE RED<\/span><\/h2>\n
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      FORNACE CRETA KOZ<\/span><\/h2>\n
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      FORNACE RUSTICO KINIK<\/span><\/h2>\n
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      FORNACE RUSTICO KAR<\/span><\/h2>\n
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      <\/div>
      <\/div><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"

      the material that dresses your walls<\/p>\n","protected":false},"author":1,"featured_media":80719,"parent":80588,"menu_order":1,"comment_status":"closed","ping_status":"closed","template":"page-idea-pietra.php","meta":{"_links_to":"","_links_to_target":""},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.granulati.it\/en\/wp-json\/wp\/v2\/pages\/81403"}],"collection":[{"href":"https:\/\/www.granulati.it\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.granulati.it\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.granulati.it\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.granulati.it\/en\/wp-json\/wp\/v2\/comments?post=81403"}],"version-history":[{"count":467,"href":"https:\/\/www.granulati.it\/en\/wp-json\/wp\/v2\/pages\/81403\/revisions"}],"predecessor-version":[{"id":83629,"href":"https:\/\/www.granulati.it\/en\/wp-json\/wp\/v2\/pages\/81403\/revisions\/83629"}],"up":[{"embeddable":true,"href":"https:\/\/www.granulati.it\/en\/wp-json\/wp\/v2\/pages\/80588"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.granulati.it\/en\/wp-json\/wp\/v2\/media\/80719"}],"wp:attachment":[{"href":"https:\/\/www.granulati.it\/en\/wp-json\/wp\/v2\/media?parent=81403"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}